Uzbekistan Allergy Conference 2023

The CIS HN Triangle team and the partner “Future Trading” from Uzbekistan successfully conducted the standalone allergy conference in Tashkent on November 16.

The main objectives for the conference were:

Ø Facilitate CMA diagnosis and treatment rate by educating HCPs on clinical protocols

Ø Reinforce the scientific superiority of the Nutricia allergy portfolio

Ø Increase HCP loyalty and defend our first-choice-in-allergy-management position

Ø Fight competitors whose activations are not always compliant (Nutrilak and Nestle)

Ø Forge strong professional links with HCPs and collect their insights/inputs

The conference was attended by 170 top pediatricians, allergologists, GE, and neonatologists from Tashkent and key regions of Uzbekistan. The NWW team and our partners organized thought-provoking scientific content with two hours of lectures, and 4 clinical case studies crafted to educate, inspire, and engage with our key HCPs and KOLs in the CMA realm.

Key results that we managed to achieve:

Ø Outstanding attendance: 170 HCPs, 4 university professors, 12 Heads of pediatric departments from the whole country,

Ø Engaging in conversations and collaborative discussions that help remove diagnostic and treatment dilemmas in everyday practice, and reinforce our scientific credibility and superiority

Ø Seamless logistics and execution, overall event rated 4,95/5

Ø Critical CMA insights collected via the HCP questionnaire

Key learnings after the project:

Ø Cross-functional collaboration internally is key, together with close collaboration with Distributor

Ø Practical scientific content like case studies yield higher engagement amongst HCPs

Ø A sensory booth set up to help HCPs understand the sensory aspects of products is proven to facilitate recommendation