Bebelac's Thriving Journey in 2024!

2024 will be a significant year for Bebelac and its more than 4 million potential consumers in LatAm.

Since October 2023, the brand has been reinforcing its positioning and benefits for a happy gut, happy brain, and happy development. Starting from February this year, the communication will be extended to consumers.

One of the most substantial investments made in Bebelac's communication in recent years will launch a comprehensive media plan, point-of-sale material, and a new digital strategy. From an educational and consumer-friendly approach, the brand will highlight the benefits of its unique formula with Nutriprecise and its potential to promote healthy growth and development.

But that's not all!

This new Bebelac communication is only the first step in introducing the brand into emotional territory and addressing the importance of children's socioemotional development—a campaign being developed for the second semester.

Based on the initial engagement from our local partners, we are confident that we will achieve incredible results in the coming months. Keep an eye on this newsletter and the exciting news from Bebelac that are on the horizon.

LatAm Team.